Cash flow is the movement of money into and out of a business. Cash flow changes over the life of a product.
INTRODUCTION phase- net cash flow is negative (more money goes out than comes in)
GROWTH phase- net cash flow is positive but small (a little more come in than goes out)
MATURITY and DECLINE phases- at maturity, cash flow is likely to be positive; in decline, a business will start to experience cash-flow issues.
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