Primary research

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Primary research

  • collection of original information by making direct contact with consumers.

Advantages;

  • info is up to date
  • info is relevant to that business

Disadvantages

  • designing and gathering info is slow
  • often employ specialist researchers which is expensive
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Types of primary research

Questionnaires and interviews

Testing

Consumer panels

Observation

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Comments

Navira

primary research advantages need help

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