Primary research Revision 1.5 / 5 based on 2 ratings ? Business StudiesMarketing mixGCSE Created by: Michael AlexanderCreated on: 27-05-11 10:22 Primary research collection of original information by making direct contact with consumers. Advantages; info is up to date info is relevant to that business Disadvantages designing and gathering info is slow often employ specialist researchers which is expensive 1 of 2 Types of primary research Questionnaires and interviews Testing Consumer panels Observation 2 of 2
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