2.) Screening Stage
The business analyses the idea for the new product to see if it's easy to market, and to see if it'll make a profit. Market researchers find out what consumers think about the potential new product. A prototype is made to find out what the new product will really look like in real life.
Easy to market- How good the oppurtunity is to get the product on the market.
Profit-Any person or entity which is a rival against another. In business, a company in the same industry or a similar industry which offers a similar product or service.
Consumers think- Market researh is carried out to see what consumers think of the product and what their requirements are of it.
Prototype-A model of a product, almost like a sample
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