Music : Uses music that creates an eery atmosphere. The music is usually silenced in most parts of the trailer which adds to the overall effect. It helps to build the suspense aswell as the music doing this alone. There can be different music tracks used on a trailer. Usually the most effective trailers are the ones that use different songs. As trailers are usually filmed in three parts, different music for each part is recommended to give the best overall trailer. Horror trailers tend to start off with creepy or scary music, and when the trailer kicks in the music becomes faster and more dramatic. At the end of the trailer the music dies down again or goes completely silent. The main reason music is used is to create a mood for the trailer and to allow an audience to see what genre the film is before even seeing clips from the film in the trailer and before seeing the title of the film.
Media Studies Continued
Lighting: Dark lighting is the main connotation of a horror trailer. But sometimes flashes of lighting can be highly effective. Most horror films use this, but most people dont notice. The dark lighting creates shadowed areas and opens up ample oppertunities for jump scenes to occur within the film and the trailer. The idea of shadows and darkness is an old style trick to instantly creating a trailer that is clearly revolved around the horror genre. Most scary or jump scenes in horror films tend to happen when the lighting is dark, this is because the audience cant see whats in the shadows therefore adding to the shock and suprise when something happens. Creating the best cinematic experience for the audience.
Camera Angles: Varied camera angles are used in horror films. But the most common consist of p.o.v shots, over the shoulder and wide shots. The p.o.v shots allow the audience to feel as if they are in the persons shoes which enhances the overall experience, this is the same for the over the shoulder camera angle. It also allows viewers to see what the character is seeing which opens up the character-viewer relationship. A wide shot is most common as it tends to show the main character but also all the corners of the room which allows things to be seen in the corner.