Introduction- The construction of a media text is significant in it's attempt to manipulate an audience's reaction and decoding of meaning, albeit within a framework of other influences upon them. My foundation portfolio production was a horror movie opening sequence primarily seeking to entertain audiences of middle/working class teenagers who love horror movies enjoying the thrill of excitement and unpredictability.
Paragraph 1- Frankfurt School, Hypodermic Syringe. Micro aspects to be passively decoded, non diegetic soundtrack, something about to happen.
Paragraph 2- Lazerfeld, Two step flow theory. Opinion leaders, final girl, satisfy popularist ideas.
Paragraph 3- Blumler and Katz, uses and gratifications. Diversion, escape from reality, represent them as normal but in a exciting experience. Personal identity of female, audiences relate.
Paragraph 4- Hall, reception theory. Multiple ways they decode rather than just hegemonic ways. Audience may see oppositional.
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