Aesthetics part 1
- Red - aggressive, passion, strong and heavy, danger socialism, heat
- Blue - comfort, loyalty and sercurity, for boys, sea, sky, peace and tranquilly, cold
- Yellow - caution, spring and brightness, joy, cowardice, sunlight
- Green - money, health, jealousy, greed, food and nature, inexperience
- Brown - nature, aged and eccentric, rustic, soils and earth, heaviness
- Orange - warmth, excitment and energy, religion, fire, gaudiness
- Pink - soft, healty, childlike and feminine, graditude, sympathy
- Purple - royalty, sophistication and religion, creativity, wisdom
- Black - dramatic, classy and serious, morden evil, mourning
- Grey - business, cold and distinctive, humility, neutrality
- White - clean, pure and simple, innocence, elegance
Aesthetics part 2
The Golden Number
0, 1, 1, 2, 3, 5, 8, 13, 21, 34, 55, 89, 144, ...
- 1/1 = 1
- 2/1 = 2
- 3/2 = 1.5
- 5/3 = 1.6666...
- 8/5 = 1.6
- 13/8 = 1.625
- 21/13 = 1.61938...
- 34/21 = 1.61904...
1.618 033 988 ...
Legislation part 1
Sale of goods act 1979
- Goods must conform to the description given
- Goods must be of a satisfactory quality
- Goods must be fit for purpose and free from defects
- Sellers responsibility if goods don't meet standards
- Purchasers have the right to request their money back
- Repair or replacement can be requested
- If not then the customer can request partial refund
Trade description act 1968
- False or misleading description which effects the use of goods is and offence
- False or misleading description when goods are supplied is an offence
- £5000 per offence in a Magistrates court, Unlimited fine in a Crown court and/or 2 years in prison
- Traders may lose their consumer credit licence
Legislation part 2
BSI British Standards
- Codes of practice
Standards help companies to:
- Attract and assure customers that products are safe and fit for purpose
- Demonstrate market leadership, creating a competitive advantage
- Continue to develop and maintain best practice
CE refers to safety not quality, without it products can't be sold in the EU, Norway, Ice and Liechtenstein
Legislation part 3
Intellectual Property (IP)
All kinds of intangible (not phisical), design ieas, written material, artistic and musical composition.
- Design right
- Registered designs
Rights of the creator of design(s)
- unregistered design rights protect the shape of a product
- Design rights can be bought, sold or licensed
- Only protected in the UK
- They last ten years
Legislation part 4
Appearance of the product: shape and pattern/decoration.
- Visual features
- Every five years
Function aspects: how it works, how it is made and made from.
- Allowing others to make copies, selling copies and offering copies for sale
- 20 years
- Must be new and inventive
- Cannot be: scientific or mathmatical, literary or dramatic, musical or artisitc, an animal or plant
Legislation part 5
Individual identity in the form of a word, name, song, symbol, logo, slogan, domain name, shape or sound.
- Distinctive, not deceptive, morally acceptable
- Renewed every 10 years
- ® means that a trademark is registered
- TM means that a trademark isn't registered
The right to copy an original creation whilst protecting the rights of the creator
- Literature, manuals, computer programs, song lyrics, works of art, photographs, dance, drama and music
- Copyright applies to any type of medium.
- The © symbol is required in some foreign countries