People learn through observation and experience.
It says we experience thing either through direct or vicarious reinforcement
It suggests that we will usually imitate someone that we admire and we are likely to imitate a behaviour that we see to be rewarding.
The SLT uses the idea of classical conditioning to explain maintainance and relapse
It says you see people in your 'In Group' doing a behaviour so you copy it to fit in, we also maintain it because we see it as rewading and we relapse due to an environmental trigger.
Evaluation: It can explain individual differneces as a lot of people have tried a behaviour but not got addicted
Neither conditioning type is fully adequate enough to explain addiction
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