Cushioning effect: according to Zaretsky, the family performs an ideological function by offering a haven form the harsh and exploitative world of capitals, where workers can be themselves and have a private life, however this is mostly an illusion, the family cannot meet its members needs, e.g it is based on the domestic servitude of women.
Unit of consumption: capitalism exploits the labour of making, making a profit by selling the products of the labourers for more than it pays them to produce commodities, meaning the family therefore plays a role in generating profits of capitalism since it is an important market for the sale of these consumer goods; advertises urge families to keep up with latest trends by consuming the latest product, the media targets children, who use ‘pester power’ to persuade parents to spend more, and children who lack the latest trends are mocked by their peers.
Socialisation: Marxists argue that the family also performs key ideological functions for capitalism, of which socialisation is one way, teaching children that hierarchy and inequality are inevitable, generally seen in paternal power
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