Initiation:
Modelling and vicarious reinforcement through parents and peers
Positive reinforcement from peers eg. attention
Direct reinforcement from effects eg. weight loss, reduced stress
Maintenance:
Reinforcement from social group
Negative reinforcement - avoiding withdrawal
Relapse:
Exposure to cues classically conditioned to smoking, eg. after a meal
Negative reinforcment - seeking removal of withdrawal effects
Directly punished by increased stress and weight gain etc
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