Kruegar et al- impulsivity correlates with severity of gambling behaviour because an impulsive person does not rationalise their behaviour, they focus on the here and now, not the potential implications of their actions, they DO not THINK
Meyer et al- people who score high on impulsivity ratings showed higher heart rate during gambling- this is a biological response but it is controlled by operant conditioning, the body responds to the increased heart rate and maintains the behaviour because of positive reward
carlton and manowitz- there is a higher rate of ADHD reported in pathalogical gamblers than in the whole population- this is linked to impulsivity
this could also be learnt throught the vicarious experience by watching someone gain the positive rewards of money or happiness and thus maintain your behaviour and expect the same result (outcome expectancy model)
intermittent reinforcement- rewards every now and then so the individual does not grow bored or used to them, maintain gambling with the anticipation of a reward at any random interval (e.g. fruit machines) dont give up - explains why gamblers continue in heavy debt- account for the maintenece of gambling addictions but is reductionist in explaining the formation
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