Marshall McLuhan: Devloped Innis' ideas and applied them to media. 'The medium is the message.' Nature of the media influences society structure more than content or messages the media converys. ' the eltronic media is creating a gloval village'
Harold Innis: Hieroglyphics cannot be easily transported- poor ways of keeping in touch with distant places.
Sterotype: A simplified or generalised view of the charactersitics of a social group. A sterotype does not allow for individuals to divergences between members of the group. EXAMPLE Dumb blondes, camp gay men.
Hotel babacon: Basic jobs nobody wants.
Multicutlural society: A society which have different languages and lifestyles.
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