Distress: Researchers must ensure that those taking part in research will not be caused distress. All participant must be protected from physical and mental harm. This means you should not embarrass, upset, frighten, offend or harm participants. This is important in cross cultural research.
Debriefing: All participants need to be debriefed at the end of the study. They must be given a general idea of what the researcher was investigating and why. They must be told the results are confidential. They also must be notified if they have been decieved and it should be justified to them. All questions must be answered fully and honestly. During this time the researcher must check if no distress has been caused by checking on the participants physical and psychological wellbeing.
Deception: In order to reduce demand characteristics, Deception is sometimes necessary. However participants must be decieved as little as possible and any deception must not cause distress. The true nature of the research should be revealed at the earliest point possible. During debriefing the researcher must state how and why the participants were decieved. The researcher must ensure that participant then feels comfortable in taking part in the research.
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