Research Methods B543 12/6/15

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  • sample- a smaller group selected from a larger population
    • random sample- a sample for which everyone in the target population has an equal chance of being chosen
    • representative- an accurate reflection of a larger group
    • target population- the entire set of people researchers want to generalise their results to
    • opportunity sample- a sample drawn from the target population because they are available and convenient
  • overt observation- to observe people with their knowledge
    • strength- more ethical because participants give consent to be observed

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