Research Methods B543 12/6/15

View mindmap
  • sample- a smaller group selected from a larger population
    • random sample- a sample for which everyone in the target population has an equal chance of being chosen
    • representative- an accurate reflection of a larger group
    • target population- the entire set of people researchers want to generalise their results to
    • opportunity sample- a sample drawn from the target population because they are available and convenient
  • overt observation- to observe people with their knowledge
    • strength- more ethical because participants give consent to be observed


No comments have yet been made

Similar Psychology resources:

See all Psychology resources »See all Research methods and ethics resources »