This is when a participant is not told the true aims of a study thus cannot give valid consent.
Researcher: participants may alter their behavour to cause the study to be meaningless if they knew about the true aims of the study. When withholding some information about the study is reasonably acceptable, providing incorrect information is less (not at all) acceptable. They may also be seen as untruthworthy after this.
Participants: deception is absolutely unethical and should definitely not happen without good cause - especially because deception can lead to a lack of valid consent. Thus they may not know what theyve got themselves in for and so become rather distressed by the experience and not wish to participate in any other research study that may follow.
Ways to deal with this issue include: the need for deception being approved byan ethics comintee (who weigh up the benefits of the study with the costs to the participants, debriefing the participants is also an effective way of informing participants of the true aims of the study.
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