DIGITAL COMMUNICATION - THEORY

' DIGITAL COMMUNICATION - NOT NEW - DIFFERENT VERSION OF OTHER FORMS OF COMMUNICATION - EFFECTS EXAGGERATED BY POSTMODERNISTS'

CORNFORD AND ROBINS
- DC - NEW FORM OF COMM.
- LEAD TO GREATER INEQUALITY
- SPREAD OF CAPITALIST IDEAS
- OWN AND CREATE DIGITAL MEDIA - CAPITALISTS - MAKE PROFIT AND USE AS IDA
- PAST RULING CLASS - OWN MEANS OF PRODUCTION - LED TO PROFIT
- NOW DIGITAL MEDIA - NEW SOURCE
- MEDIA OWNED AND CONTROLLED  BY SMALL POPULATION
- RUPERT MURDOCH - 1/5 OF UK NEWS

MEDIA CONVERGENCE
- GREATER OPPORTUNITY - MARKETING STRATEGIES
- CREATE VAST OPPORTUNITIES FOR PROFIT
- GREATER PLATFORM - CONTROL AND SHAPE MASSES
- ENCOURAGE PASSIVE ACCEPTANCE OF CAPITALISM - NO QUESTION
- REINFORCE EXISTING FORMS OF INEQUALITY
- NEO MARX - DUE TO CULTURAL HEGEMONY - MEDIA REFLECT RULING CLASS IDEA

LACK OF REGULATION - MEDIATED BY PRIVATE COMPANIES - NOT STATE - LACK OF SOCIAL CONTROL
- LITTLE ECONMIC INCENTIVE TO PROTECT VULNERABLE GROUPS
- CONTROL AND REGULATE TO SUIT WEALTHY

CORNFORD AND ROBINS
- D.C. - ANOTHER WAY TO CONTROL MASS
- SURVEILLENCE - UNDER GUISE OF EXTREMESIM ETC.
- THREAT INDIVIDUL LIBERTY AND FREEDOM
- E.G. SNOWDOWN REPORT

GLOBALISATION
- LED TO CLASS BEING JUST ONE PART TO SHAPE IDENTITY
- NOT THE MOST IMPORTANT
- LINKED - WIDER VARIETY OF NEWS CHANNELS ETC.

D.C - ALLOW PEOPLE TO CHALLENGE RULING CLASS IDEOLOGY
- MORE INTERACTIVE PARTICIPATION
- PUBLIC ISSUES ETC. - NHS WALKOUTS

D.C - LED TO SOCIAL PROTEST
- CHANGING THE INEQUALITY THAT EXISTS WITHIN SOCIETY

' WOMEN USE DIGITAL MEDIA MORE THAN MEN - PINTEREST AND INSTAGRAM - 70%'
INFLUENCE USING LIMITED - ANOTHER PATRIACHAL DOMINANCE OF HEGEMONIC MALE DISCOURSE'

HARAWAY - 'A CYBORG MANIFESTO'
- WOMEN SHOULD BE INCLUDED IN ALL TECHNILOGICAL ADVANCES
- WOMEN CANNOT BE ESSENTIALISED
- CYBORGS ALLOW PEOPLE TO TRANSCEND GENDER RESTRICTIONS
- ALLOW WOMEN - CREATE NEW FORMS IDENTITY - NOT BOUND BY TRADITIONAL IDEAS

NAKARUMA
- DIVERSE RANGE OF WOMEN - PRESENCE ONLINE
- PROVIDE SUPPORT FOR MUTED VOICES - E.G. - LAURA BATES EVERYDAY SEXISM
- ALSO FOR ETHNIC MINORITIES - FACE DISCRIMINATION

GLOBALISATION

- LED TO MORE OPPORTUNITIES FOR EXPLOITATION
- WOMEN AT RISK - SOLD - CONSUMED AS COMODDITIES
- LACK OF LEGISLATION TO SUPPORT VULNERABLE GROUPS
- GOV. PATRIACHAL DOMINANCE
- NATIONAL BOUNDARIES - LESS SIGNIFICANT - INTERNET PROVIDE ABILTY
- 2012/13 - OVER 18 THOUSAND REPORTS OF CHILD EXPLOITATION
- HUGE INCREASE IN SEXUALISED VIOLENT IMAGERY
- CAN HARDLY PROSECUTE DUE TO LACK OF EVIDENCE

LIBERAL FEMINISTS
- MEN INCLUDED IN GLOBAL EXPLOITATION
- OVERWHELMINGLY WOMEN
- REFLECT SEXIST INEQUALITIES

FOURTH WAVE OF FEMINISM
- DEV. OF NEW TECHNOLOGY - 2000'S - ATTEMPT TO INCREASE MUTED VOICE
- NEW GROUP E.G. MUMSNET - BLURRED LINES CAMPAIGN
- REPSONSE OF WOMEN
- CHANGING - NOW FIGHTING AGAINST

GLOBAL MEDIA
- FUTHER EXPLOITATION OF WOMEN
- PROVIDE NEW WAY OF EXPLOITATING VULNERABLE GROUPS

PATRIACHAL IDEOLOGY
- PERPETUATED THROUGH IMAGERY AND REP OF WOMEN

D.C. COMPANIES
- PERCIEVED TO BE MASCULINE
- WOMEN - SECONDARY ROLE IN DEV. AND MAINTAINENCE
- NEW SOCIAL MEDIA - LARGELY DESIGNED AND RAN BY MEN

'EXPLORE WAY D.F.C EMERGING AS PART OF A POSTMODERN SOCIETY - EXPLORE THE WAY IT IS BEING USED'

- D.C NOW CHANGE IDENTITY HOW CREATED - NEGOTIATED AND CONFIRMED
- E.G. FACEBOOK - TELLS US ABOUT IDENTITY AND HOW WE SEE OURSELF

- COLLINS - TO UNDERSTAND SOCIETY - NEED TO UNDERSTAND CHAIN OF INTERACTION
- TAKE MICRO APPROACH
- ALLOW TO LEARN HOW PEOPLE SEE WORLD AROUND THEM

- INTERESTED IN THE INTERACTION BETWEEN ONLINE AND OFFLINE
- E.G. CATFISH - CONSTRUCTING IDENTITY THROUGH MEDIA

- BJORKLUND
- AUTOBIOGRAPHIES - COMMON AT END LIFE
- NOW DIFFERENT PLATORMS - CREATE ONGOING
- CONSTANT MANIPULATION AND UPDATION

- HART
- WE REWRITE AUTOBIOGRAPHIES ON A DAILY BASIS
- REFLECT NORMS AND VALUES

CASE
- SUGGEST PROBLEMS OF ONLINE AUTOBIOGRAPHIES
- TEENAGERS - DOUBLE IDENTITIES - PUBLIC - HARD TO REMOE=VE

EXPLORE MARXIST SURVEILLANCE
- STORED DATA - CAN EXPLORE IDENTITY
- E.G. - INFO - SHOPPING HABITS

FOUCALT
- SURVEILLANCE - MOST EFFECTIVE TO REGULATE
- BEING WATCHED - LESS LIKELY TO COMMIT CRIME
- BEING CAUGHT MUCH HIGHER

P- VAST INFO & CONSUMER CHOICE ONLINE - HAVE MANY IDENTITIES

P- INCREASE SURVEILLANCE MAY REDUCE CRIME (FOUCALT)

P- KEEP UP TO DATE - CREATE AND MAINTAIN SOCIAL RELATIONS

N- MISUSE OF DC - IMPACT EVERYONE INVOLVED E.G. CATFISH

N- LARGE AMOUNT OF INFO & CONSUMER CHOICE - CAUSE CONFUSION

N- WIDE RANGE OF CULTURES AVAILABLE - MAY LEAD TO EXTREMISM ETC.