Who are the exporters/producers of coffee?
- Coffee is produced in tropical/sub-tropical countries such as Latin America, Asia and Africa. Brazil exported $6.1 billion worth of coffee in 2014 (19% of total coffee exports)
Who are the consumers of coffee?
- Coffee is imported to high income countries such as Europe,North America and Australia.
The coffee industry supply chain;
Producers: Large coffee plantations export their own products to the distributing company
Exporters: Purchase coffee from farmers below market price, keeping a high sum for themselfs
Importers: Purchase 'green coffee' from plantation owners/exporters
Roasters: Sell pre-packaged coffee to TNC's such as Maxwell House- gain the highest profits
Suppliers: Packeged coffee sold by supermarkets, cafes/shops
Consumers
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