Outline of Research or Measurement
Quantative research methods.
Content analysis is a systematic, replicable technique for compressing many words of text into fewer content categories based on explicit rules of coding.
+ Based on secondary data allowing researchers to re-examine previous data and studies, but apply it in a new light.
+ There are few, if any ethics envolved as the research is based upon the content and does not involving communicating with others.
+ A cheap and simple research method.
+ Can be a representative sample of research.
- Sources used could be biased or distorted.
- Words and phrases may be taken out of context.
- Research may be influenced by the author of the text, the audience and the researcher.