Decision Making

• Taken Regulary
• Not Unexpected
• People are ready to make them
• Lower level decisions taken by more Junior staff

E.G. agreeing with staff rotas; ordering stock; changing the layout of the store to help boost sales.

Managers do 'Non-Routine Decisions'

• irregularly - doesn't happen often
• Often because of an unexpected event
• Can be taken by managers at all levels within the business

E.G. Responding to emergency; new business location; deciding to sell a new market

• Based on short-term factors
• Often in response to what rivals are doing
• Decision often made by middle managers, but sometimes senior management

E.G. Lower prices due to business not reaching expected figure

• Long-term implications
• Likely to affect the whole business
• could have major implications on the success or failure of teh business
• Not taken quickly
• Made by managers with most authority

E.G. Moving production abroad as it is cheaper to make there; to sell exclusively online instead on shops.

• Taken before the event happens - contigencies plan
• Managers at all levels can make these decisions
• Taken by more innovative firms i.e. Apple that want to lead a market and stay ahead of events and the competitive

E.G. Junior managers order in more stock before an expected busy sale

• Decisions made repond to events
• Less risky
• Less profitscould be made as other rivals have got their first
• Businesses could rush to respond and then make mistakes

E.G. Samsung brings out its tablet in response to the Apple IPAD