Commodity Fetishm

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  • Created by: cxxtlxn
  • Created on: 22-04-18 23:44

What is commodity fetishism?

"Packing, promotion & Advertising can encipher goods in symbolic codes that consumers cannot resist" 

                                                          (Lury,1996)

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What is commodity fetishism?

"Packing, promotion & Advertising can encipher goods in symbolic codes that consumers cannot resist" 

                                                          (Lury,1996)

2 of 2

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