There are two types of market research,
Primary research
Sometimes known as field research, it consists of getting first hand information by holding polls, surveys, questionnaires etc. This is a great way to get information asthe researcher then has a firm hold of all informationtion. The disadvantage is that it can be expensive and time costly.
Secondary research
Sonetimes known as desk research, it consists of getting existing information that has been collected by other people. This kind of information can be obtained from a companies records, government statistics, surveys that have been published, etc. It is available from places such as the internet, CDs and even paper based. It is a quick and cost efficient form of research however relevence and accuracy can not always be trusted.
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