Propaganda is used to promote something. Propaganda was designed to encourage men to sign up to the war, however after conscription it was used to keep up morale, it was designed to make the people believe on a certain viewpoint or to think in certain ways.
The government published posters at the start of the war to encourage recruitment. The most successful is the famous ' Britain wants YOU!" poster as it was a direct appeal to men.
After conscription was introduced in 1916, the government used propaganda to make people believe the war was going well.
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