BRANDS

PROMISE DELIVER CERTAIN BENEFITS / SERVICES

UNIQURE CHARACTER = DESIGN / IMAGE

ASSOCIATION / TRUST LONG BUILD UP

VULNERABLE - DAMAGED SOMETHING HAPPEN CONFLICT VALUES

DEMAND INELASTIC

CUSTOMERS BRAND AMBASSADORD - CONVINCE OTHERS TRY

OPEN OTHER PROUDCTS LAUNCHED SAME BRAND NAME

DIFFICULT OTHERS ENTER MARKET

CUSTOMER LOYALTY - WORD OF MOUTH

CHARGE HIGH PRICES - MARKET LEADER

RETAILERS STOCK UP BRANDS - NOT MUCH SPACE USE HIGH END BRANDS

HIGH COST ADVERTISING - CONSTANTLY CUSTOMER EYE

LOSS VALUE ONE PRODUCT AFFECT REST

INVITE COMPETITION

HIGH COST RESEARCH / DEVELOPMENT STAY STOP