BRANDS

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  • Created by: _Holly98
  • Created on: 19-04-16 18:09

WHAT IS A BRAND

PROMISE DELIVER CERTAIN BENEFITS / SERVICES

UNIQURE CHARACTER = DESIGN / IMAGE

ASSOCIATION / TRUST LONG BUILD UP

VULNERABLE - DAMAGED SOMETHING HAPPEN CONFLICT VALUES

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STRONG BRAND

DEMAND INELASTIC

CUSTOMERS BRAND AMBASSADORD - CONVINCE OTHERS TRY

OPEN OTHER PROUDCTS LAUNCHED SAME BRAND NAME

DIFFICULT OTHERS ENTER MARKET

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STRENGTHS BRAND

CUSTOMER LOYALTY - WORD OF MOUTH

CHARGE HIGH PRICES - MARKET LEADER

RETAILERS STOCK UP BRANDS - NOT MUCH SPACE USE HIGH END BRANDS

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DISADVANTAGES BRAND

HIGH COST ADVERTISING - CONSTANTLY CUSTOMER EYE

LOSS VALUE ONE PRODUCT AFFECT REST

INVITE COMPETITION

HIGH COST RESEARCH / DEVELOPMENT STAY STOP

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