the extra features that may by offered by a business when selling a product, such as high quality customer service, which helps exceed customers expectations
1 of 7
Competitive Advantage
an advantage that enables a business to perform better than its rivals in a market
2 of 7
Market Maps/Perceptual Maps
typically two-dimensional diagrams that show two of the attributes to characteristics of a brand and those of rivals brands in the market
3 of 7
Market Positioning
the view consumers have about the quality, value for money and image of a product in relation to those of competitors Product Differentiation
4 of 7
Product Differentiation
an attempt by a business to distinguish its product from those of competitors
5 of 7
Reposition
a business that buys goods from manufacturers and wholesalers, and sells them in small quantities to consumers
6 of 7
Unique Selling Point/ Proposition
the aspect to feature of a product that clearly distinguishes it from its rivals
7 of 7
Other cards in this set
Card 2
Front
an advantage that enables a business to perform better than its rivals in a market
Back
Competitive Advantage
Card 3
Front
typically two-dimensional diagrams that show two of the attributes to characteristics of a brand and those of rivals brands in the market
Back
Card 4
Front
the view consumers have about the quality, value for money and image of a product in relation to those of competitors Product Differentiation
Back
Card 5
Front
an attempt by a business to distinguish its product from those of competitors
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