Electric charge is the rate of flow of charge.
Metals are good conductors because they contain free electrons that are not confined to one single atom.
Insulators cannot because the electrons are held by atoms and are not free.
A conductor can only hold charge is it is isolated from the ground. Otherwise electrons will flow to or from the earth.
The bigger the charge on an isolates object (conductor) the higher the potential differerence. If the potential difference becomes high enough a spark may jump between the object and any earthed conductor near.
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