1. Advertising dominates our cultural environment – almost everywhere; exposed to roughly 3500 ads daily. Global ad spend has been huge. Ads are in schools in the US, labels are ads. Ads may be on the moon in the future.
2. Much of the media system is developed as a delivery system for advertisers; programmes have to be able to fit in ad breaks, reason why football cannot be shown in the US
3. More creative energy goes into advertising than any other cultural industry; all immersed in the ad industry
4. Nearly all forms of creative expression now rely on the advertising industry; Product placement deals, music licensing.
Comments
No comments have yet been made