Singing (what is it like? do they do it themselves or have guests etc.)
Songs (Do the have their own songs? Are they any good?)
Style/Image (What is it? Is there a space in the market for it?)
'Star quality' (Do they have that "thing"?)
Story (If the artist doesn't have one, A&R tend to make one up for them)
Stats (Record sales, ticket sales etc.)
Squad (Building a team around the artist - Songwriter, Stylist, PR etc)
Spend (How much do you want to invest in this artist?)
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