3.2.2 Design Theory

Key Terms: celtic, gothic, medieval, asymmetry, craftmanship, celtic, allegories. motif

Simplicity, utility, beauty

- Natural texture; showcasing beauty of materials but not overly ornamental

- Hand-crafted, accessible, affordable and high qulaity furniture

- Reaction to lower quality machine manufacture

- Machinery not rejected, just wanted perfection

- Economic social reform, championing workers

Materials: Timber, pewter, ceramics, glass, textiles, copper

Figures: Morris, Ashby, Shaw, De Morgan

Key words: Machine aesthetic, functionalism, ziggurat, streamlined, motif, sunburst, repetition

Infuse functional objects w/ artistic touches

- Decorant and lavish

- Modernism into fashion after WW1

- Aztec and egyptian influences

- Expression and geometric

Materials: Enamel, ivory, bronze, polished stone, chrome, coloured glass, dark woods, leather, aluminium and stainless stee

Figures: Gray, Anis, Teague

Key Words: Form follows function, products for a machine age, everyday objects for everyday people

Rebuild w/ change and modernising post war

Fear modern materials would make design exclusive

• Combine fine art, functional design, understanding of manufacture technology to  create accessible, affordable products w/ Bauhaus

De Stijl - reduce to essential forms and colours

Materials: Modern materials - chrome tube, leather, plywood

Figures: Brandt, Gropius

Key Terms: Aerodynamics, teardrop, futuristic, beauty through function and simplifcation

Flowing curves, smooth exteriors

- Inspired by aerodynamic and nautical design 

- Removing ornamental features out of art deco

- Long horizontal windowing

Aerodynamic  concept of motion and speed developed from scientific thinking

- Art deco branch w/ simple practical products with luxurious overtones

- From cars inspired by efficiency

Materials: Chrome detailing, new materials e.g. Bakelite

Figures: Loewry, Geddes, Dreyfuss

Key words: less is a bore, anthro/zoo morphic, deconstruction, form over function, juxtaposition

Counter to modernism

- Encouraging playfulness

- Inspired by constructivism

- Encourages asking questions

Materials: Stones, ceramics, coloured glass, Fabrics, metallalics , mix because modern

Figures: Group, Starck, Scotsass

• Democratic design (inclusive) in architecture and interior design 

• Enhance user experience through playful designs rather than amazing function

• E.g. Juicy Salif looks nice but high centre of mass = unstable and doesn't fit orange but tripod = stability & form is nice

Moulded furniture

• Plywood and polymers

Cubist and de stijl architecture

Lounge chair wood (LCW)

• Leg splints from laminated plywood forms

Beauty, comfort, mass-producible

Geometrically pure, simple form = longevity and relevance

Famous for kitchenware rangeland bauhaus desk lamp

Like the Bahaus of consumer electronics

• Replacing ornamental wooden casings with functional minimal designs

• Incorporating modern tech like transistor and thermoplastics

10 principles: aesthetic, innovative, eco-friendly, long lasting, unobtrusive, useful, understandable, honest, detailed, minimal

Road signs

• Created font readable at high speeds

• Stylised silhouette

• Minimalist

US industrial as he creates something to desire

Adding innovative tech to existing items to improve them w/ product analysis

DC01 bagless vacuum

1. Changed dust collection = suction maintained

2. 3D large form produced by ABS injection moulding

3. Contrasting colour schemes highlight key functions

4. Large no. of integral fixings = maintenance and disassembly

5. Clear dust collector shows when emptying needed

6. However dust is ugly