Genre:
Codes&conventions used to make typical genre.
Pop: Bright colours, dancing and cars in the video.
- Altman- Semantic(signs/objects) Syntactic(themes) signs, prison, duffle bag theme journeys/bad past/ redemption?
- Neale- Repition and Difference artist plays own music difference, young male, good lucking, fashionable clothes reptition.
- Buckingham- 'Constant state of negotiation and change'
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