Media Key Concepts AS & A2

What is the definition of non-diegetic sound? [1]
Sound which is added into the production during the editing process.
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What are four purposes of the uses & gratifications theory? [4]
Surveillance, entertainment, diversion, identity
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What are the three types of audience positioning (readings)? [3]
Oppositional, negotiated, preferred
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Which theorist developed the theory of binary opposites? [1]
Levi Strauss
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Which psychologist looked into influences of the media using the Bobo doll experiment? [1]
Bandura
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What is the definition of Damsel in Distress? [1]
The female character must always be saved by the dominant male.
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What is the definition of hegemony? [1]
The dominant role (most effective).
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What is the hypodermic model? [1]
The belief that audiences are passive, and injected with a metaphorical needle which makes them believe in what the media is connoting/denoting.
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Which feminist created the theory of the "Male Gaze"? [1]
Laura Mulveys
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In shows such as "The X Factor", viewers often vote for their favourite acts. What is this an example of? [1]
Interactivity
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Other cards in this set

Card 2

Front

What are four purposes of the uses & gratifications theory? [4]

Back

Surveillance, entertainment, diversion, identity

Card 3

Front

What are the three types of audience positioning (readings)? [3]

Back

Preview of the front of card 3

Card 4

Front

Which theorist developed the theory of binary opposites? [1]

Back

Preview of the front of card 4

Card 5

Front

Which psychologist looked into influences of the media using the Bobo doll experiment? [1]

Back

Preview of the front of card 5
View more cards

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