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1 Lloyd George: 2 Weakness of opposition parties:
· He was an effective spokesman and leader · 1916 Liberal Party split causing tension
for the Coalition Party and differing ideas ­ not a very strong
· He had great influence within politics opposition as others
during war time and immediate post war · Asquith and some Lloyd George
years supporters weakened their political
· Considered the `man that won the war' position
and was a decisive and successful Liberal · Labour Party wasn't very strong (though it
· Popular with the public and could be held power between 1923-24) it was a
relied upon by them and the sectional party as only the working class
Conservatives to adopt realistic supported them ­ they didn't get enough
approaches to politics and the solutions votes to get into power, though
that needed to be made experience led to some middle class
· Carlton Club meeting 1922, Lloyd George support
to resign therefore leaving the · Conservatives easily won elections as they
Conservatives in power were the only real strong choice that the
· Conservatives used Lloyd George to gain public could vote for ­ other parties had
control and power as they didn't have a much less supporters in comparison.
charismatic leader like him ­ he was an
instrument in gaining power…read more

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3 Baldwin: 4 Conservative Reforms:
· He created a strong and moderate image · In 1925 introduction of old age pensions;
for himself and the Conservatives, this all workers and their wives could receive
image helped to attract many voters and 10 shilling a week when they were 65 ­
allowed the Conservatives to continue to this was an improvement from previous
attract the strong middle class vote pension scheme which had given pensions
· Swift management of the General Strike, to those over 70 and whose income fell
by asking university students and others below a certain level
within society to do the work of the · Local Government Act 1929 - Poor Law
strikers (bus drivers, conductors etc...) reform, Highways, Adjusting local
helped to prove he was a strong leader ­ government areas
gave the public faith in him · In 1926 they set up the Central Electricity
· He claimed Labour were Communist Board and changed the British
causing many to loose support for them Broadcasting Company to British
· It is a limited factor but others were more Broadcasting Corporation (gave it public
crucial in gaining success for the ownership)
Conservatives · The reforms gained some Conservative
support, but reforms happened towards
the end of their successes ­ didn't
contribute to total Conservative
successes, particularly the early years…read more

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5 Effective Organisation of Conservative 6 Organisation of electoral system:
Party: · Changes occurred in 1918
· There were representatives in all areas, · There was a plural voting system ­
particularly rural areas, small towns and businessmen had two votes, one in
suburbs ­ this played a fundamental part constituency where they lived and
in local communities another in the constituency where they
· Used large amount of funding to help owned another property (beneficial as
their campaigns ­ the only party before most businessmen were Conservative)
1939 to use cinema vans to attract · Middle class suburbs were given a greater
audiences that wouldn't usually come to share of the vote and parliament
political meetings representation
· Effective title policies ­ first document in · Sinn Fein's MPs refused their seats and
1924 was called `looking ahead', this this allowed Conservatives to achieve
increase the support for Conservatives success as they would have been major
and gave the public hope opposes to the Conservatives ideas and
policies…read more


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