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CONFORMITY
·CONFORMITY is the process of yielding to majority influence.
MYERS- defines it as ` a change in behaviour or belief as a result of real or imagined
group pressure'
·There are two types of conformity:
COMPLIANCE-
Public conforming to the behaviours or views of others but privately maintaining ones
own view . E.g. If with a group of friends who say they think a film is fantastic, you
might go along with this even if you thought it was awful. This results from
NORMATIVE INFLUENCE- wanting to be liked by others.
INTERNALIZATION-
This is were there is a real change of private views to mathch those of your group.
E.g. Someone being converted to a particular religion because they truley believe the
answers being provided by that faith. This is the result of INFORMATIONAL INFLUENCE
­ looking to others who we think are correct to help us make our own minds up.…read more

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EXPLANATIONS OF WHY WE CONFORM
NORMATIVE SOCIAL INFLUENCE
The motive behind this is the need to become accepted by others. We want others to like
and respect us, and being rejected is very painful. People therefore have the power to
reward or punish us with approval or not. One way of assuring this is to agree with them,
this doesn't necessary mean we agree. This is likely to lead to COMPLIENCE. ­ ASCH
experiment- participants saying wrong answers to fit in with majority.
INFORMATIONAL SOCIAL INFLUENCE
When we are unsure about something, we tend to ask other people for opinions: if we
know what they think, were in a better position to form out own opinion. Likely to happen
in situations were not familiar with ( such as election voting). It helps us make up own
mind. SHERIF'S experiment- participants unsure how far light moved and looked to others
for guidance. If we conform to it we therefore demonstrate INTERNALISATION.…read more

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STUDIES into CONFORMITY
How internalisation/informational influence
R I F This study investigated the emergence of a group norms
HE using the autokinetic effect: (an optical illusion where a light
S in a totally dark room appears to move).
Each participant was given a series of trials and asked to
judge how far the light moved.
They were then placed in groups of 3 and asked to announce
estimates aloud. The study showed that when faced with an
ambiguous situation, the participants looked to others in
group for guidance- experiencing informational influence.
EVALUATION
*Asch argued the experiment did not test for true conformity ( There is an
informational influence rather than just compliance) Ad sherifs task was
ambiguous as there was no clear right or wrong answer.
*Its been argued it lacks external validity- The lab setting is unnatural and the
task itself is not something people would be asked to do.…read more

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STUDIES into CONFORMITY
How compliance/Normative influence has been studied.
SC H
A Aimed to investigate whether individuals would yeild to a
majority influence and give a wrong answer when
comparing lengths of lines in a situation where the answer
is highly predictable.
Participant seated with a group of 8 who were in fact in on
the experiment although unknown to participant. Group is
shown display of 3 vertical line and shown another and
have to say which line matches. 12 out of 18 were made to
the wrong answer-'The Critical Trails. 74% of participants
conformed at least once. They acted in great surprise at
the wrong answers being given and gave reasons for
conformity such as : I thought my eyes were deceiving me
or I didn't want to spoil the experiment.…read more

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