The Social Approach
- Social infulences have often been shown to have a stronger effect than dispositional factors (your personality).
- This approach can provide an explanation for a great many phenomenon, for example; It is useful for explaining prejudice and discrimination.
- The approach often adopts scientific methods to conduct research.
- It underestimates the factors that people bring into a social situation.
- It only provides a superficial 'snapshot' of people's behaviour and does not take into account how this may develop over time.
- The studies within this approach often use small or unrepresntative samples.
- The studies are often carried out in laboratory conditions, and therefore lack ecological validity.
1 of 1