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AIM: TO PROMOTE BEHAVIOUR CHANGES IN WHOLE
POPULATIONS AND TARGET VULNERABLE GROUPS
· Social Inoculation ­ Strengthens attempts to resist
temptation by providing counterarguments and
reinforcing beliefs.
· Fear Arousal ­ Is used in health campaigns to
strengthen persuasiveness.
· Targeting High-risk Groups ­ Makes campaigns more
cost effective.…read more

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MEDICAL ADVICE
· 70% of smokers visit a doctor each year
· Doctors are a credible source
· They give smokers information and advice on quitting
· Because of their status they are successful
· 5.1% of smokers advised by their doctors were able to
refrain from smoking for 12 months afterwards. This was
higher than people given questionnaires and advice. This
further increased when doctors were trained for
counselling.…read more

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COMMUNITY-BASED
PROGRAMMES
· Reach those who would not otherwise receive support and are especially
vulnerable to dependency.
· Receive group motivation and social support
· Research has show a 13% reduction in smoking when face to face support was
combined with a media campaign. This is higher than the control group.
· A similar study also showed a 10% reduction in males.…read more

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GOVERNMENT
· Restrict or ban advertising of addictive substances.
· Alcohol cannot be shown to improve social or sexual success
· Cigarettes cannot be advertised
· They increase tax on items due to correlational research evidence
· And make certain drugs illegal
· Making drugs illegal increases criminality and prevents addicts from coming forward.
· When the Irish smoking ban came into place there was an initial drop in the percentage of
smokers suggesting a success in the campaign however this rose again the year after to
higher than the original number !…read more

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WORKSITE ADVICE
· Also use smoking bans
· Health promotion programmes
· Group motivation
· This advice is able to reach a large number of individuals who may not normally receive help
· Eliminates passive smoking
· Smoking bans tend to simply increase outdoor smoking so are not effective
· It also increases the number of illegal underground drugs…read more

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