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Media Influences on Anti-Social
Behaviour
· One of the biggest questions that we need
to ask first is if the media has
· A) long term effect upon us.
(Socialisation)
· B) short term effect upon us. (Situational)…read more

Slide 3

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Media Influences on Anti-Social
Behaviour
· Short term effects: Situational
· Cognitive Priming- aggressive images can
spark off other aggressive thoughts in
shared memory pathways. Berkowitz. We
are primed to respond aggressively.
Huesmann- in an experiment children
learned how to respond aggressively when
in a real life scenario.…read more

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Media Influences on Anti-Social
Behaviour
· Arousal.
· Arousal increases the dominant behaviour
in any situation (Bandura) and therefore if
we are aroused and this is attributed to
anger then aggression is more likely.
· Zillman found aggressive pornographic
films facillitated aggressive behaviour.…read more

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Media Influences on Anti-Social
Behaviour
· Sponsor effects:
· Wood suggests that somehow aggressive
behaviour is made acceptable within the media.
· Viewers are likely to accept a message if it is
sponsored or condoned by someone that they
see as a role model. So a violent film starring a
popular actor could mean that that behaviour is
seen as acceptable.
· However Felson found that this was only short-
term in effect.…read more

Slide 6

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Media Influences on Anti-Social
Behaviour
· Routine activity.
· Watching violent television is likely to decrease
aggression as people who consume a lot of
media tend not to go out very much. Media is
also a very solitary activity and so less chance
for an aggressive encounter. Messner found that
US cities with high levels of TV viewing were
less violent.…read more

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