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UC
ER
S M
A
1. COST LEADERSHIP
2. DIFFERENTIATION
T S
S
Achieves low costs for customers to get more of
the market share and to get repeat customers
Where value is added to a product ­ this can be done in a
variety of ways (e.g. higher quality, better packaging)
R T
M
e.g. Tesco, Lidl, Ryan air
e.g. Thorntons
A A A
R
T R K
E
E G T
G E
I T
C
3. FOCUSED COST LEADERSHIP 4.…read more

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