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Mission statement: overall
reason for existence
Corporate Aims: the long term
targets, plans fulfil statement
Corporate objectives: medium
to long term quantifiable
targets to fulfil mission
statement
Corporate strategy: the actions
taken to achieve…read more

Slide 3

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Shareholde
r (owner)
Employees
managers
STAKEHOLDER:
anyone with
interest in the
business
governmen
t
Customer
community…read more

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MISSION STATEMENTS
· Overall purpose or main corporate aims
· Purpose & other info: values, standards, strategy, USP
· Sets out vision & values
· Stakeholders understand what they are doing
· Strategy = plan to achieve objectives…read more

Slide 5

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Mission statement
Corporate objectives
Functional Objectives…read more

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OBJECTIVES DIFFERENT LEVELS…read more

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