Pages in this set

Page 1

Preview of page 1
Business objectives

An objective is a goal that needs to be achieved.
Mission statements
Under both UK and EU law, a company must state what it is in business to do this is known as its
overall aim and it can be embodied in a mission statement. This is often…

Page 2

Preview of page 2
A primary objective is an ultimate longterm goal of the business (e.g. survival, profit maximisation,
diversification and growth). They are often referred to as strategic objectives.
A secondary objective is a daytoday objective, and it makes a direct contribution to meeting the
primary objectives (e.g. increase sales by 5% each…


No comments have yet been made

Similar Business resources:

See all Business resources »