First 178 words of the document:
o IKEA "To offer a wide range of home furnishing items
of good design and function, excellent quality and
durability, at prices so low that the majority of people
can afford to buy them (IKEA 1994)."
O DISNEY " We create happiness by
providing the finest in entertainment for people
of all ages, everywhere."
O STARBUCKS "To inspire and nature the human spirit
one person, one cup and one neighbourhood at a
O COCA COLA " To refresh the world... in body, mind and spirit. To inspire
moments of optimism and happiness... To create value and make a
O APPLE " Apple is committed to bringing the
best personal computing experience
to students, educators, creative professionals and
consumers around the world through its innovative
hardware, software and Internet offerings."
O eBay "To provide a global trading platform where
practically anyone can trade practically anything."