Corporate Planning

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Corporate Planning - strategic thinking for the long term 3-5 years

Mission Statement

Corporate/Strategic Objectives




A mission statement is the purpose of the business

  • The values - what does the business believe in 
  • The beliefs
  • purpose
  • benefits of a mission statement gives staff common goals
  • should be motivational and inspire staff
  • negatives - too ambitious and unrealistic, can become outdated

Corporate Objectives

  • relates to the whole company
  • tend to be long term/ strategic
  • SMART -


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