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An Experiment into Perceptual Set: A Partial
replication of Bugelski and Alampay (1961)

Matthew Thomas Benge.

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36 Introductions

6 ­ Hypothesis

79 Methods

1012 Results

1314 Discussion

15 ­ Bibliography

1617 Appendixes (Tally chart // Images)


This experiment examined the influence of perceptual set upon members of
the public via a partial replication of the 1961 study by Bugelski and
Alampay. The study included…

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Perception involves the interpretation, organization and elaboration of sensory
information through light waves which enter the eye and then changed into electric
impulses in the retina and transmitted to the brain.

What someone perceives is based on someone's past experiences of information
they have taken in before as well as…

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Culture A person's culture can play a big part in how we perceive things.
Deregowski (1972) performed an investigation looking at how pictures are seen
and understood between different cultures. His research found that African children
and adults generally preferred images that do not show perspective but instead
show a…

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my mother in law". Participants were split into five groups with the control group
being shown just the ambiguous image.

The image "my wife, my mother in law" used in Leeper's study

The other four groups were split into two forms, one providing and emphasis on the
young lady through…

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The aim of this study is to attempt to partially replicate the investigation done by
Bugelski and Alampay (1961) to help provide a greater insight into perceptual


Experiment Hypothesis ­ Showing participants a linedrawing of a rat or an old
man's face will significantly influence perception and interpretation…

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Participants The control group for this experiment consisted of 12 participants'
studying GCSE Psychology at Southgate College aged between 16 20 years of

The experimental group consisted of 30 participants recruited through the use of
Opportunity Sampling when a researcher will ask anyone who is available, for
example asking…

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The ambiguous image along with the image of the Rat the Oldman was required to
be shown to participants in order to obtain the results. A pen, paper and clipboard
were also required to be able to record responses as well as a stop watch in order
to make sure…

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this point invited to ask any questions they had. Knowing the purpose of the study,
they were given the opportunity to withdraw.

On February 8th 2010 participants were recruited through opportunity sampling at
Ickenham Library, Middlesex between approximately 11:30am and 12:45pm. A
standardized procedure was used with every participant being…

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Participants who saw a rat 6

Participants who saw an old man's face 6

Number of Participants who saw neither 2
a rat or an old man's face

Table one: Shows the results of participants in the control group

The above table (Table one) shows the results of the control…




A fantastic word document to look at if you're not sure how to lay out your GCSE Psychology coursework and need some guidance on what to include and where!

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