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36 Introductions
6 ­ Hypothesis
79 Methods
1012 Results
1314 Discussion
15 ­ Bibliography
1617 Appendixes (Tally chart // Images)
This experiment examined the influence of perceptual set upon members of
the public via a partial replication of the 1961 study by Bugelski and
Alampay. The study included 30 participants using opportunity sampling in a public
library being shown an image of either an OldMan or Rat prior to being shown an
ambiguous image which could be perceived as either.…read more

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Perception involves the interpretation, organization and elaboration of sensory
information through light waves which enter the eye and then changed into electric
impulses in the retina and transmitted to the brain.
What someone perceives is based on someone's past experiences of information
they have taken in before as well as how our brains interpret it. Everyone's
perception is different.…read more

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Culture A person's culture can play a big part in how we perceive things.
Deregowski (1972) performed an investigation looking at how pictures are seen
and understood between different cultures. His research found that African children
and adults generally preferred images that do not show perspective but instead
show a splitview of an image so that it was possible to see both sides of an object,
such as seen in the elephant image below.…read more

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Participants were split into five groups with the control group
being shown just the ambiguous image.
The image "my wife, my mother in law" used in Leeper's study
The other four groups were split into two forms, one providing and emphasis on the
young lady through verbal descriptions or images with the other form providing an
emphasis on the old lady through the same method.…read more

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Participants The control group for this experiment consisted of 12 participants'
studying GCSE Psychology at Southgate College aged between 16 20 years of
The experimental group consisted of 30 participants recruited through the use of
Opportunity Sampling when a researcher will ask anyone who is available, for
example asking people in a shopping centre if they will take part within their
research. Opportunity Sampling was chosen over other methods as it is the
cheapest to perform and quickest in achieving results.…read more

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The ambiguous image along with the image of the Rat the Oldman was required to
be shown to participants in order to obtain the results. A pen, paper and clipboard
were also required to be able to record responses as well as a stop watch in order
to make sure each participant saw the image for the same amount of time.…read more

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Participants who saw a rat 6
Participants who saw an old man's face 6
Number of Participants who saw neither 2
a rat or an old man's face
Table one: Shows the results of participants in the control group
The above table (Table one) shows the results of the control group then shown the
ambiguous image without being shown either the rat or old man's face image prior
to being asked what they saw.…read more



A fantastic word document to look at if you're not sure how to lay out your GCSE Psychology coursework and need some guidance on what to include and where!

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