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1.2.1
What is Enterprise?…read more

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What is Enterprise?
Enterprise can be defined as "a
willingness to take risks and
show initiative, in order to
establish new business
ventures"…read more

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1.2.2
Thinking Creatively…read more

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Creative Thinking
Creative thinking is a mental process involving the
generation of new ideas or concepts, or new associations
between existing ideas or concepts. It usually has both
originality and appropriateness.
This means that creative thinking is about
Innovation
New product ideas
Improving existing products
Solving problems
Obtaining a competitive advantage
Firms need to be creative to stay ahead…read more

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Deliberate Creativity…read more

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