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Slide 1

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Business Studies
Unit 1.2…read more

Slide 2

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What is Enterprise?…read more

Slide 3

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What is Enterprise?
Enterprise can be defined as "a
willingness to take risks and
show initiative, in order to
establish new business
ventures"…read more

Slide 4

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Thinking Creatively…read more

Slide 5

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Creative Thinking
Creative thinking is a mental process involving the
generation of new ideas or concepts, or new associations
between existing ideas or concepts. It usually has both
originality and appropriateness.
This means that creative thinking is about
New product ideas
Improving existing products
Solving problems
Obtaining a competitive advantage
Firms need to be creative to stay ahead…read more

Slide 6

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Deliberate Creativity…read more

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Slide 9

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Slide 10

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its very good and accurate

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