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Discuss explanations for the success/failure of dieting (24 marks)

One explanation for the failure of dieting is the restraint theory proposed by Herman and Mack
(1975). The theory suggests that a cognitive boundary on attempting not to eat ironically increases
the probability of eating. People often fail because the dieter…

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did. Those instructed not to rung the bell significantly more than those who were not instructed to.
Therefore as soon as a food is denied, it becomes more attractive and likely to be eaten which ruins
the diet.
Similarly, this theory illustrates the ironic processes of mental control because it…


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