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Discuss explanations for the success and/or failure of dieting. (4 marks + 16 marks)

The restraint theory proposed by Herman and Mack (1975) was an attempt to explain both
the causes and consequences associated with the cognitive restriction of food intake.
People often fail dieting because the dieter has periods…

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by thinking about the forbidden food. This suggests that restrained eaters who tend to
overeat try to suppress thoughts about food more often, but end up thinking about it more
afterwards- this therefore supports the role of denial to explain why diets end up failing.

On the other hand, Soetens…

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