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Based LeBon theory that an individual is transformed in a crowd.

The combination of anonymity, suggestibility and contagion means that the
`collective mind' takes over the person. They lose selfcontrol and often go
against their personal/social norms.

It is a psychological state ­ it leads to lowered selfevaluation and…

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Rehm ­ German children playing handball. Those wearing orange
uniform compared to normal clothes played more aggressively.

Pottes & Spears ­ 60 studies saying insufficient support. Disinhibition and
behaviour not common in large groups. No evidence to show that the person
gets lowered selfesteem etc.


Reductionist ­ theory fails…


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