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Page 1

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Chapt
er
32:
Mar
ket
ing
and
compet
it
iv
e ness

Compet
it
ors


The
p r
ice
a f
ir
m set
s mu st
t
ake account
of
comp eti
tor
's
pri ces.


If
compe t
it
ors
are of
feri
ng a si
mi l…

Page 2

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Ned
to
develop
int
ell
ectual
pr
opert
y as
it
's
real
ly
compet
it
ive
so needs
to
be prot
ect
ed!


C onsume r
ma rk et
ing
creat
ing and del
iver
ing pr
o ducts
to
so l
ve
c onsume r
's
nee ds…

Page 3

Preview of page 3
Deve l
op brand l
oyalt
y which i
ncrease sal
es a nd V ery
comp et
it
ive
ma r
ker makes i
t
dif
fi
cult
for
ea rl
y
l
eads
to qui
cker br
ea k
even an d
high p r
ofi
t n…

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