Approaches - Behaviourism - Classical Conditioning as Applied to Human Behaviour

the behaviourist approach - classical conditioning as applied to human behaviour

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  • Created on: 15-06-12 17:36
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Classical conditioning as applied to human behaviour
Before conditioning
Stimulus Term Response Term
Puff of air UCS Eye blink UCR
Red square Neutral stimulus No response n/a
After conditioning
Stimulus Term Response Term
Red square CS Eye blink CR
Classical conditioning as a way of explaining behaviour
Examples of `behaviours' learned through C.C.
Neutral stimulus associated with emotional (natural responses): association occurs because
of their behavioural contiguity (occurring together)
o Christmas songs/ carols (elicits sense of `Christmas spirit')
o Dentist drill (fear/dread)
o Advertising (buy me)
o Spiders (fear)
Watson and Rayner ­ they concluded that through C.C. a strong link to an emotional response
(fear/phobia) is produced ­ so the environment elicits a response hence supporting the behaviourist
approach.
Treating behaviour
When classical conditioning techniques are used to treat behaviour it is known as behaviour
therapy
Behaviour therapies are often used to treat phobias (e.g. arachnophobia) and addictions (e.g.
alcoholism)
Behaviour therapies
Systematic desensitisation
Implosion therapy
Flooding
Aversion therapy
Unconditioned stimulus: any stimulus that consistently elicits an unconditioned response from an
organism

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Unconditioned response: any response that is consistently produced by an organism whenever an
unconditioned stimulus is present…read more

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