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Harry Bindloss




ANSOFF MATRIX


Ansoff's Matrix: A method by which businesses can classify their strategies for expansion.
It includes; Market Penetration, Product Development, Market Development and
Diversification.




Market penetration

Market penetration is the name given to a growth strategy where the business focuses on
selling existing products into existing markets.…

Page 2

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Harry Bindloss




information on competitors and on customer needs. It is unlikely, therefore, that this
strategy will require much investment in new market research.

Market development

Market development is the name given to a growth strategy where the business seeks to
sell its existing products into new markets.

There are…

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