Viable enterprise idea - Bonsai

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Viable enterprise idea - Bonsai

Strengths

  • a viable enterprise idea
  • new and attractive
  • targeted to audience who are creative
  • good for the environment
  • helps customers understand the importance of the product

Weaknesses

  • not many people will be interested in bonsai
  • competition could make it difficult to sell the product
  • bonsai is expensive to buy
  • health and safety issues e.g. scissors
  • packaging would be difficult

Opportunities

  • the product could be expanded
  • competition extension attracts more customers
  • different shapes and sizes could be ordered

Threats

  • other people might steal the idea
  • customer might not want to have to water the plant
  • there might not be a break even available

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