Tesco PLC

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  • Created by: Geek
  • Created on: 03-10-17 23:21

Tesco PLC

StrengthsGetting Started

  • Strong Brand name & slogan 'every little helps'
  • Good distribution network & delivery
  • Highly trained staff & good customer service
  • Tesco branded food & meal deals

Weaknesses

  • Lack of product development
  • High trade credit to consumers which affects cash flow
  • Share price is dynamically changing
  • Lack experience in technological field

Opportunities

  • Expansion in to the digital entertainment (smartphones - apps)
  • Over seas expansion - reaching a wider audience

Threats

  • Intense competition in the market with lower prices & substitutes. For example, Aldi & Lidl
  • Change in consumer's taste leading to fall in demand

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