International Marketing

Everything needed about international Marketing for the BUSS3 exam with advantages, disadvantages, methods etc

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International Marketing
How might a firm do this? (methods)
1. Export the product after production
Exchange rates could change
High transport costs
2. Set up the factories oversees direct investment
Could be language barriers
Get to pay lower wages
May be cultural issues
Less transport costs
3. Give someone a license to sell your product & produce it
There could be a liability problem
Could end up with a bad reputation
4. Joint venture ­ more than one company coming together to share
risks and rewards
You can spread the risks
However you have to share the rewards
You will most likely achieve more
5. Franchise your business oversees
Quick, cheap and easy
There is a lack of control
You may end up with a bad reputation

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Explain why Tesco might want to expand overseas
Tesco may want to expand overseas because this would give them a larger customer base,
resulting in more profit. This expansion would also give Tesco more business opportunities and
allow certain aspects of the business to become specialized. As well as this it would allow
Tesco to have the reputation of being a successful international business.…read more

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To get all of this Tesco
would have a large amount of market research to conduct as well as considering the differences
between British and Americans tastes. Tesco would also have to look at what business laws
are in place in the US that is different from those currently in place in the UK. Finally Tesco
would have to look at the exchange rates in the US to make sure that the exchange rates are
reasonable and not against them.…read more


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